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Welcome to CNN Travel. But what happened to CNNGo.com?
Same same, but different. Here’s why
Today marks an exciting step in the evolution of Travel and CNN.
We’ve merged the Asia-Pacific-focused travel website CNNGo.com with CNN.com International to create a new, bigger and better global digital travel channel -- CNN Travel.
While some CNNGo.com fans have expressed their sadness at seeing the site’s unique name and branding retired, the new move is a positive one. It represents a major commitment to a growth plan for “travel” by CNN, and a considerable extension of the CNNGo tagline, “Local Insights, Global Experiences.”
None of these changes would be possible without the success of CNNGo.com, its popularity -- particularly in the Asia-Pacific region -- and its millions of users and fans.
Though we hate clichés, one from Southeast Asia seems rather apt -- same same, but different.
The familiar CNNGo focus, voice and concept are the same, but our coverage will now be carried out at a global level. The same team that produced CNNGo.com will helm CNN Travel.
You’ll notice that CNN Travel has a similar look and feel to CNNGo.com, but with significantly improved navigation. Over the coming months we’ll be rolling out additional improvements and features to the site.
Unlike CNNGo.com, CNN Travel is housed more appropriately within the CNN.com International website, making it easier for users to stay updated on the latest news and events from around the world.
All bookmarks, stories and favorite URLs from CNNGo.com will be redirected to CNN Travel, so you’ll experience no issues when calling up recommendations for that Hong Kong dim sum palace or Shanghai steak house you need to book.
We’ve also migrated the existing CNNGo.com Twitter and Facebook networks to the new branding:
Facebook- CNN Travel
Twitter - @CNNTravel
The vibrant monthly CNN International feature television program CNNGo continues as “CNNGo” -- you can find the latest episodes and schedules here.
A big thanks to all CNNGo staff for getting us here, and to our hundreds of excellent contributors. We look forward to working with you under our new, bright red banner.
And to you, our readers, we continue to welcome and look forward to your feedback and comments, and trust you’ll enjoy the new CNN Travel experience.
After all, they say change is as good as a holiday. We’ve combined both with CNN Travel.
Thanks for coming along for the ride.
-- The CNN Travel team