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Vivienne Westwood to design new Virgin Atlantic uniforms
Collaboration will span the next 10 years and have an eco-friendly theme
Virgin Atlantic is trying to go punk.
The airline has announced that the latest designer to be turning her hand to their uniforms is Dame Vivienne Westwood.
The fiery British designer will be bringing her punk rock aesthetic to the signature Virgin two-piece, in a collaboration that will span the next 10 years.
The official announcement said that designer would be going for “a futuristic look, which references her enduring interest in 1940s French couture cutting techniques as well as the Savile Row tailoring heritage."
Westwood will be working with a selection of eco-friendly, recycled and recyclable fabrics to create the new uniforms, which will be worn by 7,500 staff including cabin crew, pilots and Virgin Holidays employees.
Continuing with the eco theme, she’s also designing a collection of bags for the ground staff that will be made from unusual materials such as roadside banners and recycled brass.
“We wanted to work with a group of people who share our spirit of adventure, who believe in challenging the status quo and creating something truly memorable,” said Virgin CEO Sir Richard Branson.
While the new dress code won’t be implemented until 2014, the redesigned uniforms will be getting a soft launch on a July flight this year.
Check out photos of Westwood and Branson looking awkward but surprisingly cute together here.
More on CNN: Gallery: Sexy flight attendant uniforms of the past