Triumph International launches new bras to ward off evil spirits
The designs have been launched to coincide with Setsubun, the last day of Winter in the Japanese calendar, when beans are usually scattered to ward off evil spirits.
Four models took the chance to throw the new bras into the audience of the press session, while claiming that the new bras carry good fortune and dreams inside them.
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Amo's Style's slogan is "Everyday Sweet Style," and the project, just in time for Valentines Day, is user interactive via the company's website, where members will find models Natsuki Fukuzumi, Reina Triendl, Layla Aoyama and Naomi Arai along with five other beauty experts.
The Amo Girl Project encourages members to submit comments and photos, which may appear in magazines and on the site. Lucky users may even appear in an upcoming TV commercial.
Triumph is renowned for its saucy photo sessions and gimmick tactics, last year launching a talking bra that promotes Japan.