Japanese stores offering foreigner-only discounts

Japanese stores offering foreigner-only discounts

New trend of big-league retailers trying to woo back overseas shoppers
Japanese shoppers
C’mon, fellow non-nationals. This place really loves our cash.

In the latest in a very long line of moves designed to encourage overseas tourists to return to Japan post-March 11, several major retailers have decided to offer discounts to shoppers based on the color of their passports.

According to today’s Nikkei newspaper, department-store giant Isetan Mitsukoshi is knocking off 5 percent at the register for shoppers from “China, Taiwan and other foreign markets.”

Oddly, said folk have to hold one of a selection of credit cards from their home countries, but must pay cash in Japan, as their cards won’t work when they’re overseas anyway.

Trending topic

Elsewhere, popular gadget- and white-goods store Bic Camera has already kicked off a scheme to reward foreign folk snapping up waffle irons and whatnot from its shelves.

It is, apparently, separate from Bic’s longstanding point-card scheme for domestic shoppers, if you’re curious.

Finally, for now, credit-card behemoth JCB is targeting South Korean tourists in Fukuoka only, dishing out that evergreen 5 percent discount from next week until May 15.

With such fine-grain marketing in play, we fully expect before long to see buy-one-get-one-free offers for redheaded Irish folk under 150 centimeters, as long as they visit Tokyo Disneyland. Or something.

More on CNNGo: West Japan tourism in roaring good health

CNN Partner Hotels


We asked CNN readers to vote for their favorite culinary destination in an open Facebook poll. These 10 came out on top


great American factory tours
These manufacturing walk-throughs give a glimpse of assembly line magic. And free samples