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Japanese stores offering foreigner-only discounts
New trend of big-league retailers trying to woo back overseas shoppers
In the latest in a very long line of moves designed to encourage overseas tourists to return to Japan post-March 11, several major retailers have decided to offer discounts to shoppers based on the color of their passports.
Oddly, said folk have to hold one of a selection of credit cards from their home countries, but must pay cash in Japan, as their cards won’t work when they’re overseas anyway.
Elsewhere, popular gadget- and white-goods store Bic Camera has already kicked off a scheme to reward foreign folk snapping up waffle irons and whatnot from its shelves.
It is, apparently, separate from Bic’s longstanding point-card scheme for domestic shoppers, if you’re curious.
Finally, for now, credit-card behemoth JCB is targeting South Korean tourists in Fukuoka only, dishing out that evergreen 5 percent discount from next week until May 15.
With such fine-grain marketing in play, we fully expect before long to see buy-one-get-one-free offers for redheaded Irish folk under 150 centimeters, as long as they visit Tokyo Disneyland. Or something.
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