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Celeb-ration at Louis Vuitton's Tabloid party in Tokyo

Celeb-ration at Louis Vuitton's Tabloid party in Tokyo

Kim Tae-Hee, Rinko Kikuchi, Changmin, Hiroshi Fujiwara and Iconiq are amongst many to walk the green carpet in our gallery
18 October, 2010
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Just days before Japan Fashion Week, fashion behemoth Louis Vuitton tried to steal the early limelight with a party in the Lady Gaga-christened Tabloid.

Celebrities turned out en masse, with models, singers and actors from around Asia, all dressed in the brand's designs, treading the green carpet for two hours.

Belle of the ball was South Korean actress Kim Tae-Hee dressed in vibrant blue, who spoke earlier this year to CNNGo and found herself surrounded by an eager Japanese press.

Supermodel Ai Tominaga, Hollywood actress Rinko Kikuchi, pop singer Iconiq, Jpop group Girl Next Door, producer and designer Hiroshi Fujiwara, Korean popstar Changmin and models Jessica Michibara and Yu Yamada were among 400 celebrity guests and fashion leaders invited to the event.

Click "View Gallery" above to see the gallery from the green carpet. 

Transforming the interior

Louis Vuitton kim tae-hee iconiqTabloid is turned into a house of Louis Vuitton.

Essentially a warehouse on the edge of Tokyo bay, Tabloid allows their hosts to completely redecorate the interior from top to bottom, and Louis Vuitton didn't mess around. The entrance through a leather corridor took party-goers to an antique façade derived from one of the first Parisian stores.

From there a retro hotel foyer with circus performers led to a maze of walkways with separate rooms showing off the brand's latest designs. But it was the main chamber, two floors high, where the party took off.

The Theo Adams Company, a contemporary theatrical performance group from London, integrated international actors, singers and dancers into a routine part ballet, part theater, part pop, with a Marilyn Monroe character bellowing out to the audience.

The party was then animated by American musical group “Sister Sledge.”

Louis Vuitton launched in 1854 and started making leather goods in 1890, priding itself as the longest running brand of leather.

Further reading;

Louis Vuitton locust exhibition exterminated early

Pass the Baton: The most random recycling shop in Tokyo?

Tokyo goes gaga for Lady Gaga -- and charity

 

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