Marketing campaigns

Shopping not sphinxes: Egypt's new campaign to win back tourists

Shopping not sphinxes: Egypt's new campaign to win back tourists

Fed up with falling revenues, Egypt launches new retail and resort-focused campaign to lure wealthy visitors from Gulf states
Wanted: Ugly people for travel ads

Wanted: Ugly people for travel ads

Ugly writer crafts beautiful article calling for honest, realistic travel marketing -- pretty people will not enjoy this
Why airports are a perfect setting for viral ads

Why airports are a perfect setting for viral ads

Happy to gamble your current trip in exchange for a dream holiday? You can at some airports
Daniel Robson: Japan's marketers-- just tell me what I'm buying!

Daniel Robson: Japan's marketers-- just tell me what I'm buying!

When is an organic restaurant not at all organic? When it's marketed in Japan
Is it time to give the Singapore Girl a makeover?

Is it time to give the Singapore Girl a makeover?

She's cute, friendly and very very smiley, but after 40 years it could be time for Singaporean Airlines to modernize its mascot
Embrace the nation, urges Thailand's Tourism Authority

Embrace the nation, urges Thailand's Tourism Authority

The national travel body is calling on Thais to give mass hugs to the country, including the oft-maligned buffaloes
CNN Partner Hotels

Destination Berlin

World War II bunker and former margarine factory among cutting edge venues in ever-changing city