Sir Richard Branson's paradise island

Is Sir Richard Branson that hard up for a buck? Along with Virgin Australia co-founder, Brett Godfrey, the larrikin British billionaire has found a way to make a profit a little closer to the ground.

They've decided to rent out their very own slice of paradise on the Sunshine Coast –- the 9.2-hectare, heart-shaped Makepeace Island at Tewantin near the mouth of the Noosa River. But it will cost you a fair slice of cash.

Since buying Makepeace in 2007, Branson’s reserved his Balinese-style retreat for private parties with friends and staff. But he's now offering it -- along with all meals, transfers from the airport, luxury accommodation and even a dinner cruise –- to whoever wants to fork out the princely sum.

“When neither Brett nor myself are visiting Makepeace, we will make the island and the facilities available for others to enjoy the tranquility of what is a very special place,” said Branson.

So tell ‘em the price. Per night, it starts at AU$8,990 (US$9,586) for eight or less people and rises to at least AU$16,990 for up to 22 guests.

Makepeace Island, Noosa River, +61 (0)8 8351 7185, www.makepeaceisland.com