He made the district of Gangnam the hottest keyword last year. Can he do the same for the rest of the country?
Shoppers can buy everything under the sun at the underground market "except nuclear weapons and tanks"
Capturing the energy of 1,500 inmates re-enacting Michael Jackson's “Thriller”
Korea’s much revered national sport displays its roots in the heart of the city
Skirts-only uniform ruled discriminatory by South Korean human rights commission
The most coveted souvenirs from the land obsessed with snail guts, vibrating foundation ... and beauty
There are large expectations on the first national modern art museum in South Korea's capital in nearly 30 years
Korean "garden taxi" has massage seats, karaoke machine, running fountain and big plans to take over Seoul
Korean Air male ground staff learn which BB cream makes you a better "service man"
Penang, Bangkok, Singapore, Hanoi, more -- the best street dishes from the best foodie cities
Comprising 576 clear LED poles, Gangnam's newest landmark is a giant kinetic sculpture