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Gasp! Half-naked men spotted in Singapore
Say hello to the shirtless, ripped, Abercrombie & Fitch men whose prime role is to look hunky
Sex sells. Or in Abercrombie & Fitch's case, a bevy of hunks blessed with ripped eight-packs and dressed only in bright red sweatpants and a smile, sells.
Well before the official opening of its first Southeast Asian flagship store -- scheduled for later this week -- the Abercrombie & Fitch (A&F) brand has already etched itself in Singaporeans' consciousness.
All thanks to the 40 shirtless men standing outside the still unopened store at Knightsbridge on Orchard Road.
Stationed from 11 a.m. to 5.pm every day until its opening on December 15 at 10 a.m., the oh-so-well-defined men -- who hail from France, Brazil, Denmark, Spain, the United States, Japan, Italy and Singapore -- have been cheerfully posing for photographs.
They're game for anything -- lifting women up in the air, posing with pot-bellied men, holding babies -- all the while smiling and waving.
The brand has already caused a big stir for the better part of this year with its heart-racing, half-naked billboard which almost got suspended for its " breach of the Singapore Code of Advertising Practice guidelines on decency."
- More on CNNGo: Abercrombie & Fitch is too sexy for Singapore
Happily, for its admirers, the billboard remained erect despite an inquiry by the Advertising Standards Authority of Singapore (ASAS).
A&F's use of "shirtless greeters" is not a new concept. It debuted in 2009 in Milan and has been a standard practice for all its flagship stores since.
Clearly, it's a strategy that works. "Abercrombie" has become hot trending topic on Twitter and the company's Singapore Facebook page has been flooded with comments and photos -- although we're not sure how many admirers have actually familiarized themselves with the clothing itself.
"Their marketing campaign has made an impact, every time I have been at Pure Fitness [located above the A&F store], the crowd out front has been huge," said Andrew Spencer, a pilot who snapped a photograph with the "shirtless greeters."
"How it [the shirtless greeters] sells the shirts ... I guess once again it's simply drawing people into the shop with this "attraction" and then people find other things they like."
For those who won't make it down in time, here's a video shot by TODAY so you can ogle away.
Abercrombie & Fitch Singapore
December 15, 10 a.m.
270 Orchard Road, Knightsbridge