Singapore Airlines' no-frills 'Scoot' set for June take-off
Singapore’s new no-frills airline has finally released details of its aircraft, routes and fares as it goes on a social marketing blitz to promote its launch in June.
Named “Scoot,” the budget airline's first route will be a daily Singapore-Sydney service, said company officials, with a Singapore-Gold Coast route to follow. Over the weekend, Scoot announced it had just purchased its first Boeing 777-200 from parent company Singapore Airlines.
Execs tell CNNGo that the SIA aircraft will be painted and retrofitted in the next two months before Scoot takes to the air in June.
The airline launched a series of videos, social media campaigns and stunts this month -- Scoot CEO Campbell Wilson rolled up to one press conference on a yellow scooter -- driving the point home that this is an airline with “Scootitude," which is the airline's trademark. (We don't really know what it means.)
Scoot passengers will get a choice of three fare packages: Fly (seat only); FlyBag for passengers with luggage; and FlyBagEat for anyone who wants to pre-order meals, which will be cheaper than buying them on board. According to Australian Business Traveller, there won't be any conventional in-flight video screens but passengers will be able to rent pre-loaded iPads.
The airline will also have a 32-seat business class section, called “ScootBiz,” that provides added perks like bigger seats, free iPad use, free meals and extra luggage allowance.
Last week, the airline asked people to register on its web site to "help decide" the fares. The more people who registered, the lower the fare they'd have the option of paying for a one-way ticket from Singapore to Sydney or the Gold Coast. Scoot says 81,178 folk signed up, driving the price from its SG$400 starting price to below SG$150.
So far, the only destinations listed on Scoot's web site are Sydney, Gold Coast and Singapore, though the airline says future international destinations will include China. Tickets are expected to go on sale this month.