Air New Zealand: Keeping Cuddle Class exclusive for now
What does any smart business do when it knows it's onto something good? It holds back supply.
In an interview with Bloomberg Television Air New Zealand chief executive Rob Fyfe said that the airline will keep its Skycouch seat's design "exclusive for longer."
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The carrier was in talks to sell the internally developed technology to other airlines late last year.
Popularly dubbed "Cuddle Class," the technology allows three separate seats in a row to be converted into a futon-like surface. Demand for them on long haul flights have been 20 to 30 percent higher than standard economy seats.
The Skycouch has not just been popular with frequent fliers, it won the aviation category of Condé Nast Traveller's 2011 Innovation and Design Awards, ahead of the new First Class A380 cabin designs entered by both Lufthansa and Singapore Airlines.
The magazine commented that Air New Zealand is "... smoothing the way with its inventive approach to economy seating."
For now, travelers hoping to cuddle up to their traveling buddy will just have to wait a little longer, or choose to fly Air New Zealand.