advertising campaigns

Broken bungee cord victim becomes poster child for travel insurance

Broken bungee cord victim becomes poster child for travel insurance

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One unlucky traveler's near-death experience provides a cautionary tale
Gasp! Half-naked men spotted in Singapore

Gasp! Half-naked men spotted in Singapore

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Say hello to the shirtless, ripped, Abercrombie & Fitch men whose prime role is to look hunky
Abercrombie & Fitch is too sexy for Singapore

Abercrombie & Fitch is too sexy for Singapore

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That ad: It raised the heart rate (and eyebrows) of many Singaporeans: But the powers-that-be take a dim view
Behind the scenes with the Singapore Girl
Singapore Airlines

Behind the scenes with the Singapore Girl

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A series of behind the scenes ad spots offers the world a peek into the magic and mystique of the Singapore Airlines icon
mrbrown: A close shave for the guy in the bear outfit
Bear spotted

mrbrown: A close shave for the guy in the bear outfit

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mrbrown gets to the facts of this week's alleged bear sighting and questions what it says about our society
Singapore bear stunt goes awry

Singapore bear stunt goes awry

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A guerilla ad campaign gone awry may cost the parties involved S$1,000
Beware the huge cucumber. Ads for Thai sexual aid turn marketing heads

Beware the huge cucumber. Ads for Thai sexual aid turn marketing heads

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Put a stop to her affair with that cucumber and buy a sexual efficiency ring, says a new ad campaign
Gelatinous bird's nest soup: The key to every girl’s heart?
Bird's nest soup

Gelatinous bird's nest soup: The key to every girl’s heart?

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The ads say it’s a sure-fire romance inducer. We asked women on the street if they agree
Grab the tissues! Thai Life Insurance is back with another heart-string tugger
Thai Life Insurance

Grab the tissues! Thai Life Insurance is back with another heart-string tugger

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Much like last year’s tear jerker, the company’s latest ad has the nation sobbing
Absolut Mumbai: Message on a bottle

Absolut Mumbai: Message on a bottle

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Illustrator Devdatt P Manjrekar needs a bottle, or three, to mark Mumbai's socio-political issues down

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