Singapore's Cold Storage to stop the sale of shark's fin products

Singapore's Cold Storage to stop the sale of shark's fin products

Shark's fin lovers, Cold Storage does not want your custom. They're banning the sale of shark's fin and shark products in all 42 outlets across the island

Cold Storage is taking a hard stance against all shark's fin consumers. Cold Storage is saying "no" to its customers.

No to the sale of shark's fin and shark products in all its 42 outlets across Singapore.

According a report by Asian Scientist, the Singapore supermarket chain has joined the World Wildlife Fund Singapore Sustainable Seafood Group.

“We want to play our part towards caring for the environment," said Victor Chia, CEO of Cold Storage Supermarket. "Our team is committed to sourcing for quality, sustainable seafood and other products in our efforts to achieve long-term sustainability and marine conservation.” 

The movement to protect shark's fin has gained momentum of late. The California state senate recently passed legislation that bans the possession, trade or sale of shark's fin.

Chinese basketball star and WildAid ambassador, Yao Ming has also joined forces with Sir Richard Branson and his non-profit foundation Virgin Unite, in a global campaign to save sharks.

Cold Storage is the first supermarket in Singapore to implement a “no shark's fin policy." It is also Singapore's first retail outlet to source and offer WWF-recommended sustainable seafood and offer Marine Stewardship Council-certified seafood such as the hake fillet from South Africa.

An average of 100,000 tons of seafood is consumed each year in Singapore, making it one of the biggest seafood consumers in the Asia-Pacific region.