Nuomi: In the name of sustainability

Nuomi: In the name of sustainability

Sustainable is the name of the game at this designer boutique that's a far cry from its tree hugging brethren
196 XinLe Lu, near Donghu Lu 新乐路196号, 近东湖路; 3186 Hongmei Lu, near Huaguang Lu 虹梅路3186号, 近华光路; No. 12, Lane 274 Taikang Lu, near Ruijin Nan Lu 泰康路274弄12号, 近瑞金南路 +86 21 5403 4199(新乐路店),+86 21 6401 1219(虹桥路店),+86 21 6466 395(泰康路店)
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Nuomi's Taikang Lu boutique is stocked with just about everything a fashionista needs -- all with a clean, green conscience.

Sustainable is the name of the game at Nuomi. The design company’s trio of boutiques offers a range of smart women’s threads and accessories made from sustainable practices (that have created jobs in less fortunate communities).

The feminine finery made from organic cotton, bamboo, silk and wool (no synthetics here) is designed by a team of foreign and Chinese designers, including one who’s previously worked for DKNY. Alongside colorful knits, there’s a range of stylish dresses and cute qipao-inspired baby togs. Nuomi designers also do custom orders on request.

We like the yummy-smelling handcrafted glycerine soaps in a variety of flavors (from mangosteen to chocolate) and jewelry made from recycled industrial materials.

Also good to know, this is one of the few places in Shanghai that sell Spanx (a seamless bodysuit that keeps unwanted bulges tucked in). You might just need it when squeezing into one of Nuomi's slinky frocks.