Nescafe turns local design work 'into physical products'

Nescafe turns local design work 'into physical products'

In other news: Free Expo tickets and the Shanghai Art Museum does make the cut for the Ministry of Culture
Popil
Tissue pouches designed by Shanghai graffiti artist Popil as part of Nescafe’s co-creation campaign. If you need to sneeze, why not do it in style?

Nescafe is making its name for more than just coffee, it recently launched an online co-creation campaign where they team up with local Chinese designers to, according to NeochaEDGE, “turn local Chinese designers’ work into physical products.” This involves anything from cups to postcards and designer tissues from up-and-coming Chinese artists who actually get compensated for their work. One of the artist that they're working with is Shanghai's own graffiti artist extraordinaire Popil (see image above).

We hope to see more of this type of collaborative (rather than exploitative) brand-artist collaboration.

In other Shanghai news…

First tier city, second tier art: The Shanghai Art Museum, one of the most acclaimed art museums in the country, is knocked by the Ministry of Culture’s new project evaluating China’s top-priority art museums. The museum did not make the cut to be a top-priority art museum because the Shanghai Financial Bureau only spent RMB 2 million (not the minimum RMB 3 million) on it last year.

Expo tickets: Want free Expo tickets? Shanghaiist reports that the Shanghai government has set aside tickets for local residents.

Music to our ears, literally: The Expo is going to keep everyone busy, including local stage buffs. City Weekend tells you what’s in the works on Shanghai stages during the Expo. 

Bar crawl: Miss your old Julu Lu nad Tongren Lu haunts? SmartShanghai tracks them down for you.