7 best eco-friendly fashion brands in Shanghai

7 best eco-friendly fashion brands in Shanghai

From raw silk womenswear to organic children's wear, these are the brands leading Shanghai's environmental shopping trend

As the world becomes increasingly aware of the unsustainable nature of modern textile manufacturing, people are looking at ways to make their wardrobe friendlier to Mother Nature. 

As a self-claimed fashion center in Asia, Shanghai is already at the forefront of this universal eco-style movement.

If you’re a green fashion follower, these are the seven brands you shouldn't miss on your next big shopping day.

1. Finch

finch -- inlineFinch demonstrates that eco-friendly clothes can also be stylish.

The brand: Finch was born out of Heather Kaye and Itee Soni's years of experience in the international fashion industry.

Disheartened by the environmental impact of the garment industry and the insatiable appetite for “fast fashion,” Kaye and Soni united to create a clothing brand that was committed to using organic and sustainable fabrics and making their supply chain as green (and transparent) as possible.

Finch is known for colorful, unique prints and quality that is made to last.

Best for: A high-quality alternative to fast fashion. This brand uses the best IMO/GOTS certified organic and sustainable fabrics available.

Prices: RMB 500 - RMB 1,200

Finch, 2/F, Studio 201, Lane 210 Taikang Lu, near Sinan Lu 泰康路210弄2楼201室, 近思南路, +86 21 6466 9524, 10a.m.–7p.m., www.nestshanghai.com; Home delivery through www.finchdesigns.com

2. Wobabybasics

Wobabybasics -- mainWobabybasics provides the best eco-friendly children's wear in Shanghai.

The brand: Founded by Canadian former architect Sherry Poon, this Shanghai-based brand is specialized in sustainable baby clothes and was founded out of Poon's love for her two kids.

When Poon's second daughter was born in 2007, she wanted to make sure that what touched her child's skin was as natural and pure as possible. But it was virtually impossible to find any baby basics that were both organic and attractive in Shanghai.

In order to rectify this gap in the market, Poon decided to design and produce her own line of organic baby clothes.

Best for: Functional and stylish organic cotton children's wear which is ethically made in China.

Prices: RMB 80 - RMB 300 (for most pieces)

Wobabybasics Studio Showroom, 1/F, No.3, Lane 588 Julu Lu, near North Xiangyang Lu 巨鹿路588弄3号1楼, 近襄阳北路, +86 21 6247 0577, Tuesdays and Thursdays, 10 a.m. - 4 p.m.,  www.wobabybasics.com

3. Snoozer Loser

Snoozer Loser -- inlineSnoozer Loser blends the two most popular fashion trends: vintage style and eco-fabrics.

The brand: 
Hand-dyed with natural pigments, Snoozer Loser's range of rompers, dresses, scarves, shorts and blouses are bold and fun.

Without losing the cool, its independent vibe has attracted an increasing number of customers since its founder, Sonia Tay, started designing one-off pieces for friends in Manhattan.

Snoozer Loser is a green antidote to Shanghai's monotonous fashion landscape.

Best for: Indie-feel eco-friendly clothing and accessories from overstock vintage fabrics and certified organic materials.

Prices: RMB 150 - RMB 800

Purchase via www.snoozerloser.bigcartel.com


ULTRA -- inlineULTRA: Eco choice for fashion forward minds.

The brand: 
This label is the product of joint China/Malaysian design collective WE ARE ULTRA and their mission is to combine sustainability with cutting-edge design.

These are fashion-forward basics for women who want to stand out from the fast fashion crowd.

Black and neutral are the fashionable shades, perfect for the working week or dinner and cocktails on the weekend.

Best for: Clothing made with soy and bamboo fibers, along with biodegradable tencel and other innovative fabrics.

Prices: RMB 500 - RMB 1,300

Purchase via www.theultraultra.com

5. NuoMi from Brown Rice Designs 

Brown Rice Designs -- inlineSpot the best eco-friendly womenswear at four NuoMi stores around the town.

The brand: 
Shanghai's four NuoMi stores stock a number of sustainable products, including towels, toys, pillows, purses, jewelry and a baby line.

The current spring/summer womenswear collection emphasizes flowing fabrics and elegant draping, which, combined with their light-weight natural fabrics, makes them perfect for Shanghai's long, hot summer season.

Best for: Elegant womenswear, accessories and children's wear made with earth-friendly fabrics, such as organic cotton, raw silk, yak, soy, linen, wool and bamboo.

Prices: RMB 500 - RMB 2,000 

Brown Rice Designs (Xinle Lu chain), 196 Xinle Lu, near Donghu Lu 新乐路196号, 近东湖路, +86 21 5403 4199, 11a.m. - 10p.m., www.nuomishanghai.com

6. Icicle

icicle -- inlineIcicle is one of China 's best eco-friendly fashion brands, managed and designed by Chinese fashion talents.

The brand:
Founded 14 years ago by a fashion teacher in Shanghai, Icicle provides well-made workwear that allows the wearer to relax.

The natural fibers this brand uses -- which give extra breathing room -- have made Icicle China's largest eco-friendly clothing manufacturer, with sales and profits doubling year-on-year for the past years.

Best for: Basic, classic and organic workwear collections for men and women. Babyswear available too.

Prices: RMB 500 (for baby basics) - RMB 3,000 (for men's trench coats)

Icicle (Nanjing Xi Lu chain), 3/F, City Plaza, 1618 Nanjing Xi Lu, near Huashan Lu 南京西路1618号久光百货3楼, 近华山路,  +86 21 6288 5892, 10a.m.-10p.m., www.icicle.com.cn

7. H&M

H&M -- inlineFast fashion giant H&M has also gone green in Shanghai.

The brand:
Although they are routinely sited as one of the world's worst “fast fashion” offenders, H&M have also decided to come to the eco-friendly party with “A Conscious Collection,” featuring clothing for women, men and children made from green materials.

White is everywhere in this collection, both tailored and minimalist incarnations, as well as more romantic pieces, bordered with lace, frills and Broderie Anglaise.

Best for: A new line made from organic cotton, tencel and recycled polyester.

Prices: RMB 69 - RMB 299

H&M Flagship store, Jialidu Building, 645-659 Huaihai Zhong Lu, near Sinan Lu 淮海中路645-659号嘉丽都大厦, 近思南路,  +86 21 5383 8866, 10a.m.-10p.m., www.hm.com/cn

Casey is a city/lifestyle journalist from Melbourne, Australia, who has been based in Shanghai since 2007.

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