Grab the popcorn. Paramount's first movie-themed resort to open in Dubai
It’s time for your weekly “what incredible development is launching in Dubai now?” update.
This one will please film buffs.
Following an announcement last year, Paramount Hotels & Resorts' first resort is now under construction in the United Arab Emirates. The entertainment company is responsible for such films as "Top Gun," "The Godfather," "Titanic" and the timeless classic, "Zoolander."
Paramount Hotel & Resorts is teaming with Dubai luxury developer DAMAC Properties to create the DAMAC Towers by Paramount, which will include the 540-room Paramount Hotel & Residences, in Dubai's downtown Burj Khalifa area.
With a US$1 billion price tag, DAMAC Towers by Paramount is set for completion at the end of 2015, DAMAC said in a statement.
Judging by the flashy design, the property will be a perfect fit for the city.
Made up of four 250-meter-tall towers, the resort will feature both residences and a separate hotel.
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'An inviting lifestyle'
Those thinking they're going to be staying in rooms filled with props from their favorite films will be disappointed, though word has it hotel guests will have access to an in-room Paramount film library.
“The history, glamour and tradition of the movies indirectly transcend every element of the design and ethos of this aspirational project," said DAMAC Properties managing director, Ziad El Chaar.
"We will employ the same, tried and tested production process, pioneered by Paramount Pictures at the studio, to direct, design and detail a world-class experience. The Paramount brand stands for more than exceptional film and entertainment: it’s an inviting lifestyle.”
The four towers will have a connecting multi-level plaza with themed restaurants and bars, events facilities, a screening room, fitness centers, swimming pools, kids club and retail zone featuring Paramount-branded products.
One tower will feature the Paramount Hotel & Residences while the other three will house the DAMAC Maison–Paramount co-branded serviced residences.
Who'd want to live in a Paramount-branded property? Apparently quite a few people.
DAMAC says DAMAC Towers by Paramount sold out its first phase properties during an invite-only launch event last week.
Established last year, Paramount Hotels & Resorts says it plans develop more properties in global gateway cities and key resort destinations, targeting established markets and growth destinations around the world.
Next up for the brand is a resort in Boao, on Hainan Island, China, due for completion in 2016.
"Some properties may be lie within integrated resorts –- incorporating casinos -– or be found in a Paramount Park, a series of global theme parks currently being developed by Paramount Pictures," says Paramount's website.
In other words, watch your back Universal.
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