Make a video about India for the government, win $7,500

Make a video about India for the government, win $7,500

"India Is" Global Video Challenge 2011 invites you to co-create India's image via a short film competition
India Is
Dr. Shashi Tharoor, former minister of state for the Ministry of External Affairs, is brand ambassador for "India Is" Global Video Challenge 2011.

The Ministry of External Affairs (MEA) and !ncredible !ndia (the Ministry of Tourism's current alter ego) launched a new tourism initiative this month: the "India Is" Global Video Challenge 2011.

Challengers (other than Danny Boyle, perhaps) should submit a three-minute video that portrays India's beauty and richness as a country; they stand to win up to US$7,500.

The short film competition, organized by communications consultancy group Skarma, is open to travelers, explorers, photographers and filmmakers of any nationality.

One of the faces of this new initiative is Dr. Shashi Tharoor, former minister of state for the Ministry of External Affairs, and super suave member of parliament who has long represented India at the United Nations and has more than 1 million followers on Twitter.

To hear Dr. Tharoor talk about the competition, click here.

Visionary film director Shekhar Kapur is the campaign's other celebrity brand ambassador.

The videos will be judged mainly according to the video's relevance to the theme "India Is" and the rest will be adjudicated on technical elements such as lighting, style and creativity.  

The shortlist will be picked by the jury, with a final vote from the you, the public.

This initiative, its founders say, is inspired by the "Democracy Is …" video contest run by the U.S. Department of State since 2008.

Visit indiais.org for more information or the Facebook group. Competition entries accepted until December 31 2011.

Poorna Harjani is a graduate from the London School of Economics. Her nomadic tendencies have often led her to wake up at night, pack her signature red suitcase and book a trip to an exotic metropolis somewhere.

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