Bloomrooms hotel boasts five-star stays at hostel rates
A new hotel in India says it's offering rooms comparable to those found in a five-star hotel, but at hostel prices.
And it promises to give guests their money back if they're not happy.
Bloomrooms recently opened on Link Road, Jangpura, in New Delhi.
The hotel cuts costs by doing away with services that it says customers don't want.
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Business travelers with shrinking corporate travel budgets are one of Bloomrooms' target customers.
"It's sort of a guilt-free downgrade from a five-star hotel -- the company saves (money) but the traveler still experiences a high-quality product," says Tom Welbury, Bloomrooms director of marketing and strategy.
Bloomrooms rooms start at US$30 a night, inclusive of tax, and are fitted with frills such as 900-pocket spring mattresses, 200-thread-count linens, pillow menus and ergonomic work desks.
"We're trying to make sure that by paying less one doesn't get a 'cheap' experience," says Welbury.
Bloomrooms says it achieves this by doing away with services that five-star hotels provide, but which guests may not appreciate, while retaining those services they actually want.
For example, they've done away with room service, but have a Luggage Manager, as research says business travelers expect to have their bags taken to their rooms for them.
And that money-back guarantee on a bad stay?
It comes with conditions and no one has tried it out yet.