Odd local drink: Duke's Mumbai masala soda
Mumbaikars growing up in the late 1980s, in the pre-Coca-Cola era, will remember Duke's -- our local pop soda.
PepsiCo acquired the 100-year-old Indian beverage brand Duke & Sons from the Pandole family in 1995, but since 2004 Duke's had all but died. Save for the raspberry soda still served in Mumbai's Irani cafes, where Duke's legacy was preserved.
The brand has relaunched with the same retro bottle design and original flavors: the cough syrupy raspberry soda, gingerade and ice cream-flavored sodas.
The Mumbai masala soda is a new addition.
The price too, is unbelievably old-fashioned: a 200-milliliter returnable glass bottle of Duke’s costs Rs 10 and a half-liter bottle costs Rs 25.
"We are confident that Duke’s will be back as a household name in Mumbai,” said Deepika Warrier, director of marketing –- beverages, PepsiCo India.