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Which luxury hotel brand is the world's most popular?
A new study looks at which hotels are on top, the most popular high-end destinations and where luxury consumers are coming from
Looks like someone at Hilton might be getting a raise.
A new index by the Geneva-based Digital Luxury Group (DLG) in partnership with the chair of Luxury Hospitality of Ecole hôtelière de Lausanne, says the 93-year-old company is the most sought-after high-end hotel brand in the world, followed by Sheraton, Westin, Four Seasons and Hyatt.
DLG says its World Luxury Hotel Index is based on information derived from 133 million online consumer searches and analyzes demand for 70 luxury hotel brands within 10 key luxury markets.
Despite reports that the global economy is barely sputtering along, the index suggests that global interest in high-end accommodations remains stable with 1.5% growth over last year.
Though the United States continues to dominate as the world's largest consumer of luxury hospitality (66.3%), Russians are the fastest growing global segment (+12.8%) followed by the British (+8.5%) and Chinese (+3.3%).
On the other end of the spectrum, demand for luxury digs fell among luxury lovers in Italy (-14.3%), Brazil (-12.1%) and Japan (-11.1%).
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Which brands lead the posh pack?
According to the report, Hilton, Ritz-Carlton and Four Seasons are the most sought-after brands in their respective categories: luxury brands of a major integrated chain; luxury brands of a small/medium-sized exclusive luxury chain and upscale brands from integrated chains.
Hilton Worldwide, Hyatt and Starwood are the top three leading hotel groups worldwide, but Jumeirah is the most rapidly growing company among the top 25 luxury hotel groups.
Here's the full list of the 50 most sought-after luxury hotel brands.
4. Four Seasons
6. Hyatt Regency
8. Embassy Suites
12. JW Marriott
14. Grand Hyatt
17. Mandarin Oriental
18. St. Regis
19. Le Meridien
21. Park Hyatt
25. Taj Hotel
28. Banyan Tree
32. W Hotel
35. Pan Pacific
36. Vivanta by Taj
37. Hotel du Vin
41. Omni Hotel
44. Six Senses
46. Radisson Blu Hotel
47. Bulgari Hotels
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