Which luxury hotel brand is the world's most popular?

Which luxury hotel brand is the world's most popular?

A new study looks at which hotels are on top, the most popular high-end destinations and where luxury consumers are coming from
Four Seasons St. Petersburg
The new Four Seasons Lion Palace St. Petersburg is due to open in July. According to the World Luxury Hotel Index, the Four Seasons is the most sought after small/medium-sized luxury chain.

Looks like someone at Hilton might be getting a raise. 

A new index by the Geneva-based Digital Luxury Group (DLG) in partnership with the chair of Luxury Hospitality of Ecole hôtelière de Lausanne, says the 93-year-old company is the most sought-after high-end hotel brand in the world, followed by SheratonWestinFour Seasons and Hyatt.

DLG says its World Luxury Hotel Index is based on information derived from 133 million online consumer searches and analyzes demand for 70 luxury hotel brands within 10 key luxury markets.  

Despite reports that the global economy is barely sputtering along, the index suggests that global interest in high-end accommodations remains stable with 1.5% growth over last year.

Though the United States continues to dominate as the world's largest consumer of luxury hospitality (66.3%), Russians are the fastest growing global segment (+12.8%) followed by the British (+8.5%) and Chinese (+3.3%). 

On the other end of the spectrum, demand for luxury digs fell among luxury lovers in Italy (-14.3%), Brazil (-12.1%) and Japan (-11.1%).

New York remains the top searched destination for luxury seekers worldwide, while LondonDubai and Paris are the fastest growing international cities on the list. 

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Which brands lead the posh pack?  

According to the report, Hilton, Ritz-Carlton and Four Seasons are the most sought-after brands in their respective categories: luxury brands of a major integrated chain; luxury brands of a small/medium-sized exclusive luxury chain and upscale brands from integrated chains.

Hilton Worldwide, Hyatt and Starwood are the top three leading hotel groups worldwide, but Jumeirah is the most rapidly growing company among the top 25 luxury hotel groups. 

Here's the full list of the 50 most sought-after luxury hotel brands. 

1. Hilton

2. Sheraton

3. Westin

4. Four Seasons

5. Hyatt

6. Hyatt Regency

7. Ritz‐Carlton

8. Embassy Suites

9. Renaissance

10. InterContinental

11. Fairmont

12. JW Marriott

13. Sofitel

14. Grand Hyatt

15. Loews

16. Shangri-La

17. Mandarin Oriental

18. St. Regis

19. Le Meridien

20. Regent

21. Park Hyatt

22. Kempinski

23. Jumeirah

24. Langham

25. Taj Hotel

26. Kimpton

27. Nikko

28. Banyan Tree

29. Andaz

30. Swissotel

31. Oberoi

32. W Hotel

33. Affinia

34. Rosewood

35. Pan Pacific

36. Vivanta by Taj

37. Hotel du Vin

38. Raffles

39. Steigenberger

40. One&Only

41. Omni Hotel

42. Peninsula

43. Anantara

44. Six Senses

45. Dusit

46. Radisson Blu Hotel

47. Bulgari Hotels

48. Guoman

49. Angsana

50. Conrad

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