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Interview: How Beats by Dr. Dre gives us emotion when we travel
Long-haul flights feel like you're In Da Club with Dr. Dre’s new wireless headphones
He's been in the game making rap tunes ever since honeys was wearing Sassoon. And that was back in 1995, when Dr. Dre produced and dueted on "California Love" with Tupac Shakur.
Which is why we listen when one of the greatest producers and impresarios in the history of pop music comes to Hong Kong to talk headphones.
Dr. Dre was in Hong Kong last week for the first time with legendary producer Jimmy Iovine who is credited with bringing us Eminem and Lady Gaga and whom you may recognize as one of the judges from American Idol season 10.
The pair were promoting the new wireless Beats by Dr. Dre headphones in Singapore, Hong Kong, Taipei and Tokyo. Powered by rechargeable batteries, the cordless Bluetooth headset may become one of the most coveted travelers' accessories.
Find out more about Beats by Dr. Dre at www.beatsbydre.com.
CNNGo: Why should travelers choose Beats over other brands of headphones, like Bose?
Jimmy Iovine: These headphones were tested by producers around the world and they are made from "feel."
When people travel, they want emotion. You're going to feel a lot of emotions from the music you're listening to through these headphones.
The best way to get emotion is to have the headphones have the right "feel" and tuned by people who know what emotions sound like, who knows what the studio sounds like. Because that's where the ultimate feel is -- in the hatching of a record.
CNNGo: Which songs produced by the two of you are best for showcasing what Beats can do?
Iovine: We know the way these songs feel. Dre knows "In Da Club" very well. He knows how that record feels and how it sounds at any point.
"Here Comes My Girl" is a record I produced a very long time ago and I know how that records sounds like in its guts.
CNNGo: Other than your headphones, what is an indispensable item when you're travelling.
Dr. Dre: A great hotel.
CNNGo: What's on your travel playlist, Dr. Dre?
Dr. Dre: I have an assortment of things. I have songs that range from Jay-Z to Sade. Just depends on the mood.
CNNGo: What expectations do you have for your first Asia tour?
Dr. Dre: I'm not sure, I'm just going with the flow. I'm just going to check it out.
CNNGo: You were recently in Singapore, how was it?
Dr. Dre: It was great. It was a beautiful experience. I love the people and the vibe.
Iovine: The spirit is all about tomorrow, it's very progressive, very cool. I really enjoyed it.
CNNGo: What do you think of the music industry in Asia?
Iovine: As a record company I think that it's great. The domestic market here is so powerful and from that anything can grow.
We met some kids last night that were into hip-hop and boy, do they believe. It's the truth for them. And anyone that believes -- it can happen for them.
CNNGo: Any Asian producers you would like to work with?
Dr. Dre: We don't meet a lot of producers but we saw a lot of groups. We saw 2NE1 [at the mNet Asian Music Awards in Singapore] and they were good.
CNNGo: You think people here are going to party like they do in America?
Dr. Dre: I dunno, I hope so. I'm just going to go with it. I can't wait to party.