Hello Kitty trams: Cute, but won't get you home any faster
Banking on the popularity of the mouthless cat in Hong Kong, EVA Air has decked out two of the city's iconic trams in full Hello Kitty kit in its latest marketing campaign.
The Taiwanese carrier, which operates a fleet of much-loved and sickly sweet Hello Kitty A330-300s, has themed a brace of Hong Kong trams -- “Hello Kitty Loves Apple” and “Hello Kitty Happy Music Time."
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Fans are invited to take pictures of the trams and enter a photo competition on EVA Air’s Facebook page (Chinese only) to win return tickets between Hong Kong and Taipei.
The trams will be in service from now to December 10. Both of them will run along Hong Kong Island 15 times a day.
A word of warning: the entire tram ride may actually take as long as a Hong Kong-Taipei flight. If not longer.
EVA Air launched three Hello Kitty jets last December. Two more jets were added to its fleet this summer.