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Fendi to finance Trevi Fountain makeover
The historic attraction will be getting a cut, polish and a much needed touch up -- logo free
Fendi is the latest Italian luxury fashion house to come to the rescue of a deteriorating tourist attraction in Rome.
The fashion house announced it will be footing the bill for a €2.18 million (US$2.93 million) restoration of the Trevi Fountain at a press conference on Monday.
The much beloved fountain marked its 250th anniversary last year, but has been suffering from poor management due to lack of funding. Parts of the fountain's facade became detached last summer from weather-related causes, reported la Republicca.
Fendi will also be funding the restoration of the Quattro Fontane, the "Four Fountains," another attraction in Rome, for €320,000 (US$430,000).
The news follows last year's announcements of a €25 million (US$33.6 million) restoration of the Colosseum being financed by Tod's, and a €5 million (US$6.73 million) restoration of Venice's Rialto Bridge by Diesel.
Both Tod's and Diesel are Italian fashion houses.
Unlike the Tod's contract, which gives the fashion brand the rights to the Colosseum's logo for 15 years and the go-ahead for Tod's branding on Colosseum tickets, the Fendi restoration of the Trevi Fountain will only be commemorated by Fendi logos on signs during the restoration period, and a small plaque of appreciation upon completion.
Note to any would-be disappointed tourists: the fountain will not be closed during restoration.