Fendi to finance Trevi Fountain makeover

Fendi to finance Trevi Fountain makeover

The historic attraction will be getting a cut, polish and a much needed touch up -- logo free
No big-brand handbags amongst these guys. Very little clothing too.

Fendi is the latest Italian luxury fashion house to come to the rescue of a deteriorating tourist attraction in Rome. 

The fashion house announced it will be footing the bill for a €2.18 million (US$2.93 million) restoration of the Trevi Fountain at a press conference on Monday. 

The much beloved fountain marked its 250th anniversary last year, but has been suffering from poor management due to lack of funding. Parts of the fountain's facade became detached last summer from weather-related causes, reported la Republicca

Fendi will also be funding the restoration of the Quattro Fontane, the "Four Fountains," another attraction in Rome, for €320,000 (US$430,000). 

Fendi designer Karl Lagerfeld headlined the press conference. The news follows last year's announcements of a €25 million (US$33.6 million) restoration of the Colosseum being financed by Tod's, and a €5 million (US$6.73 million) restoration of Venice's Rialto Bridge by Diesel.

Both Tod's and Diesel are Italian fashion houses. 

Unlike the Tod's contract, which gives the fashion brand the rights to the Colosseum's logo for 15 years and the go-ahead for Tod's branding on Colosseum tickets, the Fendi restoration of the Trevi Fountain will only be commemorated by Fendi logos on signs during the restoration period, and a small plaque of appreciation upon completion. 

Note to any would-be disappointed tourists: the fountain will not be closed during restoration.

More on CNN: Nanny state or smart tourism? Rome bans public snacking

CNN Partner Hotels


Cycling around the world
Taking the long way home on two wheels is going to be tough. We're here to smooth the ride


Hello Kitty Chinese Cuisine dim sum
What happens when you merge possibly the two best things on Earth? Hello Kitty dim sum


American Southwest photo
A photo pro explains how to capture some of America's most famous landmarks while dealing the summer travel crowds