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Japanese bra that talks and promotes sightseeing
Triumph Japan gives young male tourists the perfect excuse to stare at, and talk to, their tour guide's chest
Japanese lingerie maker Triumph Japan has always had a knack for creating bras that women didn’t know they wanted. This week they’ve done it again, with the unveiling of a bra that talks and tries to sell tourism.
The “Welcome to Japan bra" is modeled after a tour conductor’s uniform and has three gold buttons which blast out welcoming messages in English, Chinese and Korean when pressed.
The bra has removable push-up pads that are tiny plush versions of the country’s most famous tourist attractions, such as Mount Fuji and Sensoji Temple's Kaminarimon gate in Asakusa.
It also comes with a matching wraparound miniskirt that has a map of Japan on the backside. And here is when it all makes sense: in a fantasy situation, the tour conductor wearing the bra would pluck out the removable pads from the cups and stick it on the fabric map to indicate to her audience where the landmarks are. Cheeky.
The bustier has a transparent plastic sleeve to put postcards in near the abdominal area. Tour guide flags can be inserted in both sides of the bra. Click here for a video demonstration of how the bra works.
Yet this is a bra that probably won’t entice the men or the ladies. Men are probably scratching their heads over the button location. And we’re guessing no lady wants to walk around with a plastic sleeve over her abdomen and flags sticking out on both sides.
The “Welcome to Japan bra” was unveiled in Tokyo on November 10 to coincide with the APEC summit in Yokyohama. The company has a practice of releasing gimmick bras to coincide with domestic social-political events once or twice yearly. Click the gallery above for more images. The bras are not for sale. Wonder why?