Air New Zealand to launch 'Hobbit'-themed flights
The airline taps into fantasy fandom by partnering with Peter Jackson's two-part film adaptation of the novel "The Hobbit" by J.R.R. Tolkien.
As Air New Zealand's Mike Tod puts it, “New Zealand is clearly established as the home of Middle Earth."
The fictional setting of Tolkien's stories was created and filmed using New Zealand's natural scenery.
See Hanging out in Hobbiton: The Hobbit's stunning movie set for more.
Passengers flying between New Zealand's capital Wellington and the United Kingdom or the United States have a chance of being on the Hobbit-themed flights. The official launch date is not confirmed.
The airline ran a similar promotion for "The Lord of the Rings" trilogy. This time around, it will work with Weta Workshop to transform two aircraft into "flying billboards" for "The Hobbit."
A Boeing 777-300 will promote "The Hobbit: An Unexpected Journey" and a Boeing 777-200 will be set up for "The Hobbit: There and Back Again."
Look forward to a special edition of the in-flight safety video, to be filmed soon, as well as flight attendants in Hobbit-themed uniforms.
There is no word yet on whether safety regulations will allow flight attendants to walk down the aisles on their knees.
Watch out for Hobbit flight competitions on Air New Zealand's social media platforms.
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