Need it or not, here's another dose of luxury for Bangkok

Need it or not, here's another dose of luxury for Bangkok

One of the world's top hotel brands is coming to Thailand. But who'll fill all those fancy rooms?

Park HyattA graphic rendering of the Park Hyatt Bangkok, which features a ‘twisted coil’ exterior design. Pack your designer luggage. Bangkok is set to get another 222 luxury hotel rooms, adding to an already vast number of accommodation options for travelers in search of high thread counts. 

Global hotel brand Hyatt confirmed this week it will open its first Park Hyatt -- at a cost of 5 billion baht -- in Thailand in 2014. 

On the plus side, Bangkok’s embattled travel industry could use some positivity as the news proves that despite the recent bomb blasts and floods, the city won't go down the tourism tubes without a fight.   

Park Hyatt is the American corporation’s top luxury brand, reserved for cities with strong demand for posh digs. Luxury travelers have long been in love with Bangkok, though one has to ask who is going to fill all these rooms in an already crowded market. 

Rates will start from US$300 a night, putting it up there at the top end of the luxury field with the likes of the Mandarin Oriental, Peninsula, Four Seasons, Shangri-La, St. Regis, Banyan Tree, Kempinski and the soon-to-open W.

'Fierce competition' 

According to figures recently released by the Thai Hotels Association, average occupancy rates for hotels in Bangkok with 250 rooms or more were 60.69 per cent in 2011. 

But the Hyatt is poised for a fight. A report in the Bangkok Post quotes Larry M.K. Tchou, managing director of Hyatt International Asia Pacific, as saying they're ready to take on the city.

"There is fierce competition, but the prime location among embassies and commercial areas will make it competitive with other hotels," he said.

The Park Hyatt Bangkok will be located in a new mixed-use complex on the site of the former British Embassy near Central Chidlom. Its 222 rooms will include 49 suites while the hotel itself will have all the expected amenities like a sky bar, meeting spaces, spa and swimming pool. 

This will be the Hyatt corporation's third Thailand property, joining the Grand Hyatt Erawan Bangkok and Hyatt Regency Hua Hin.