Fashion power house Sretsis melts our hearts
Romance was heavy in the air when power fashion house and Thai hipster favorite Sretsis unveiled its Spring/Summer 2010 collection, “Make My Heart Melt,” last weekend. Given the brand was founded by three sisters -- Pim, Kly and Matina Sukhahuta -- it was only fitting that three angelic-looking girls with iron-curled ringlets launched the show, running around with mock ice cream cones in hands.
Staying true to the collection namesake and Sretsis' whimsical, fantasy-like trademarks, “Make My Heart Melt” is full of floral prints, light breezy satin silk and organza silk with the brand’s iconic animals blending in with the hand drawn, romantic backgrounds on sheer fabric.
Inspired by Macoto Takahashi, Sretsis -- which is 'sisters' spelled backwards -- took the Japanese manga artist’s oversized, rounded, sparkling-eyed heroines who relentlessly chase after true love and adapted them for their new collection. The sweetness and romance, however, don’t only come with dream-like design; sass factors from the 1990s grunge era have been thrown in as well, in the form of high-waisted jeans and vests as well as slogan-bearing t-shirts and quirky jewelry created by Matina Amanita for Sretsis.
“This collection has an abundant amount of “love” that can make your heart melt!” said Pim, design director, after the show.
Love on the futsal field
The show itself was particularly special for the sisters as it marked the first time that Sretsis has taken its collection away from Bangkok’s run-of-the-mill fashion weeks. They transformed a boring futsol ground in Thonglor into a secret English garden with flowers and real chirping birds -- a perfect summer Sunday runway for the wafer thin models to waft on and off of.
“I have to admit that organizing our own show is a lot more work, but we want to try to give something new to our audiences. By doing this, I think we are able to express our creativity and visions more clearly and directly without any of the limitations of the white tent or the restricted runway,” said Pim.
Founded in 2002 during Pim’s junior year in New York's Parson School of Design, Sretsis, strengthened by sisters Kly, who handles marketing, and Matina, who designs jewelry, has become one of the biggest names in Thai fashion. International recognition followed mentions in Vogue, Elle, the New York Post and In Style, among many others. With stockists all over the world, A-list celebrity clients include Zooey Deschanel, Beyonce, Katy Perry and Rachel Bilson.
“We’re gradually growing in the international arena. We’re quite happy about that. We’re joining another showroom in Tokyo,” says Pim.
Asked what Sretsis’ next big steps will be, Pim cheekily answered with a blush: “Getting married!”
Well that explains the collection’s romantic theme. We can’t wait to see what she’ll be wearing.
To view the full Srestis spring/summer 2010 collection, visit Thaicatwalk.com.