Dean & Deluca Bangkok: A glimpse of grander things to come

Dean & Deluca Bangkok: A glimpse of grander things to come

The world famous gourmet shop, which will eventually move into Thailand's tallest building, brings some SoHo chic to Bangkok
Dean & Deluca Bangkok
For now, Bangkok's Dean & Deluca is set in the showroom at the MahaNakhon construction site. The actual building will be complete in 2014.
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To enter the new Dean & Deluca café and gourmet food shop in Bangkok's Chong Nonsi neighborhood, you have to pass through what must be one of Bangkok’s tallest doors. With a height that is rarely seen outside a temple complex, the entrance is symbolic of the grand scale of the plans the owners of this property have drawn up. 

Dean & Deluca BangkokDean & Deluca is famous for its gourmet food products.The New York city-born shop is part of the upcoming MahaNakhon project, set to be Thailand’s tallest skyscraper at 313 meters. That mixed-use property, which will feature Ritz-Carlton Residences -- on sale for a whopping 250,000 baht per square metre -- a boutique hotel, and (of course) a rooftop bar and restaurant, is set to redefine not only the skyline with its unique design but Bangkok’s luxury market. Dean & Deluca is a fitting harbinger of those ambitions.

Famous in New York City for providing artisinal foods from the finest cheeses to the rarest olive oils to wines, herbs, spices and nuts, Dean & Deluca is all about high-end products and ingredients. As John Barton, general manager Operations (Far East), explains, “We specialize in the exclusive. If a competitor copies us, we drop it. Everything will be unique and exclusive.” 

Giving an example, Barton says that the shop’s special Bangkok blend of coffee has been put through a 16-stage tasting process. Then, as if on cue, a customer approaches us and tells Barton he really likes the coffee.

SoHo flavor in Chong Nonsi 

MahanakhonThe MahaNakhon is set to be Thailand’s tallest building when completed. The gourmet food emporium now has 16 locations in the United States and 16 abroad. The Bangkok café and shop, which is in a temporary showroom space for the MahaNakhon Project, is just now opening its very large doors with a soft opening set for tomorrow, August 21. The ambience here is decidedly Manhattan, where industrial design and large open spaces are popular. 

At the moment, Barton admits it is a work in progress. More seating remains to be added and the staff and menu are receiving their first test runs. Barton has also yet to stock up on a large array of exclusive Dean & Deluca products, which is why the space feels a bit empty. In three years, the entire shop will move to a new location, anchoring the retail space at the MahaNakhon Project when it is completed.

For now, Dean & Deluca is more a place to grab a bite, a coffee or pick up some pastry, not do your shopping. A casual sampling of what Barton calls “New York recipes” yields positive results. The portions are reasonable and, while the prices are high, they are not outrageous. A goat cheese and avocado sandwich (200 baht) or roast beef with mustard (also 200 baht) both meet with satisfaction as do the Waldorf salad (130 baht) and tuna nicoise (130 baht). From the bread used in the sandwiches to the grapes in the Waldorf, Dean & Deluca keeps its promise to use the freshest ingredients.

Barton mentions that the chalkboard menu of sandwiches, salads and soups will be updated frequently so that return customers can “always try something new.”

Dean & Deluca Café

MahaNakhon Project, 92 Narathiwasrachanakarin Road
Silom, Bangrak, next to Chong Nonsi BTS Station
Tel. +65 6396 3322